Frequently Asked Questions Here are some of the questions we get asked. If you have any, be sure to contact us by email or phone. There are no dumb questions, just dumb answers so don’t be afraid to ask. Also,download our free booklet at the link below that explains the process in more detail. Is video advertising more effective than traditional media advertising? Television, or video as we now call it, has always been accepted as more effective than other media simply because we retain so much more when we both see and hear the message. Now we also have far more options in terms of distribution. It can be seen on everything from a smart phone to the internet. Do you do business with small companies or only working with large corporations? We work with businesses of all sizes. In fact, small businesses can benefit from video as much, if not more than large corporations for the simple reason that they haven’t had there message out there. Is it expensive to produce a video? It all depends. Video production is driven by time and the more time it takes, the more it costs but we have done real estate videos for as little as $350 and full length productions for $100,000. Ask for the book on producing a video so you can learn how you contribute to the production and keep the costs down. Do you work with professional actors or would you work with my staff and clients? There are times when a professional presenter makes the production but there are situations (such as in a training video) when the expert is the best person to put in front of the camera. Will you need personal agreement from non- professional participants? We will require release forms from all on camera participants and contracts with any professionals. Will your staff provide us with coaching and directions prior to production? Direction and coaching are a big part of pre-production. It was, and still is accepted that for every hour of finished product there is at least 10 hours of preproduction, if not more. Should we avoid wearing certain style or color of clothes? Yes, you should avoid colours such as bright yellows or whites and reds. Also stay away from tweeds or vertical stripes as they can cause a moiré pattern in the picture. Do we need to wear special make-up? In most situations, women should stick to normal street make up. Cameras today are quite sensitive so we no longer need the heavy make up of the past. Do you offer a payment schedule? Yes we do. It breaks down this way. After you have approved the budget and have agreed to go forward with a project then a one third payment is required. When principal recording is finished then a second payment of one third of the total is required. When the final product is delivered according to the terms of the contract then the final payment is made. Where will my clients be able to view videos? The joy of having a well done video today is that it can be seen everywhere. You can have it on a DVD, on a memory stick, on the internet, on a smart phone, on a tablet computer, or even on broadcast television. The promotional possibilities with video are endless.